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As a small business owner, you need to manage and balance various roles, including that of a finance manager. One fundamental aspect of maintaining financial stability is knowing the flow of your business’s cash on a daily, weekly, and monthly basis. While effective financial management encompasses much more than cash flow, it serves as
Extending your business’s reach in today’s competitive landscape demands a strategic approach that goes beyond traditional marketing strategies. By embracing the power of multi-channel marketing, your brand can unlock a world of possibilities for growth and engagement. This dynamic strategy involves synergising efforts across diverse platforms, propelling your message through multiple channels. Key Findings
Businesses put considerable effort into acquiring customers through smart marketing, social media engagement, and well-crafted brand strategies. Earning the trust of their customers necessitates a significant investment of time, dedication, and financial resources. It’s also important to maintain this hard-earned customer base. This is where customer retention marketing steps in. Key Findings Businesses can
In today’s dynamic and competitive business landscape, where customer journeys are complex and diverse, traditional marketing approaches often fall short of creating impactful connections. This is where multi-point marketing comes into play, revolutionising the way businesses interact with their audiences. Key Findings Multi-touch marketing maximises brand impact by connecting with audiences across various platforms,
As an SME owner, you likely know the challenges and opportunities that come your way. To navigate these confidently and effectively, harnessing the power of marketing resources is essential. Small business marketing strategies are pivotal to establishing a strong brand presence, engaging customers, and driving conversions. Recognising the significance of these strategies, Capify understands
Startup businesses are becoming more crucial to the economy as the corporate sector continues evolving. Startup businesses have a significant role in driving innovation, job development, and economic expansion. Despite the positive economic impact of these businesses, there are numerous challenges that can hinder their success. In this blog, we’ll look at the significance
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